Right Trail

Client & problem

RighTrails is a web application designed to help students find their dream universities. The platform aims to provide comprehensive, comparative data on various universities, including academic programs, campus culture, financial aid options, and application requirements.

Screenshot 2024-05-18 123716
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Screenshot 2024-05-18 123616

Solution

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RighTrails successfully addressed its user engagement challenges by implementing a comprehensive redesign that focused on simplifying navigation and enhancing the platform’s search and comparison tools. We introduced interactive tutorials and guided tours, which made it easier for new users to understand and use the platform effectively. Customizable filters and personalized recommendations now allow users to find universities that best match their preferences effortlessly. Data is presented through engaging visual aids like charts and infographics, and our new comparison tool enables students to evaluate multiple universities side by side seamlessly.

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